Neuroscience Reveals the Whole-Brain State and Its Applications for International Business and Sustainable Success

Originally published by Jeffrey L. Fannin and Robert M. Williams

Published in the International Journal of Management and Business [August 2012]

Note: In this paper, the name PER-K® is used instead of PSYCH-K®. PER-K® is the business version of PSYCH-K®. The belief change processes of both PSYCH-K® and PER-K® are exactly the same, creating the same research outcomes.